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The idea of establish a good relationship with your customers can be considered as ancient, and it is necessary for both online business and on-site business. Customers feel more confident at making purchases from businesses they trust, know and like. You will only gain referrals if a person trusts you enough to pass your name along to their friends. This is solutions to social medial advertising or just any internet relationship.

The idea “know, like, and trust” of Perry Belcher is concerned about establishing such trusting relationships with the use of social networking sites. It is about building relationships with customers and getting them to know, like and trust you. This concept will be deconstructed and examined below:

1. Know

Perry Belcher began his social media marketing empire through the use of the social networking platform Twitter. Even though there are a lot of tips on how to properly use Twitter, you need to create a plan before you start with your marketing endeavors. If you want to become successful, you need to do it the right way. This is critical to your success.

First, always have a profile picture of yourself in any social networking profile. It is really necessary to ensure that you appear smart. However, you need to make sure that you will not establish a psychological barrier with your photograph. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. It is also suggested to put a link to your website and not your business website.

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One important element that mostly overlooked by business twitter accounts is sending welcome message and message of appreciation to their followers. Following an individual can be compared to extending your hand for a handshake and it is tremendously offensive if you will not accept that hand. You always have the unfollowing and blocking options. This means that there is no any commitment involved in following someone.

2. Like

This is what Perry Belcher calls a 'courting phase'. It is where you interact with your followers when they respond to tweets, or vice versa. You might be networking on Facebook. In this case, you can come up with groups concerning your interests. This will provide some activity in your Facebook friends' timeline and get them both knowing and liking you through constant interaction.

3. Trust

Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. You need to have links that will divert your friends and followers to your blog. Through this, they can start trusting you.

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On your blog, you need to have a different page that will advertise various business and sales opportunities. As more consumers trust you, they will continue to click on the page. This is the key and foundation of productivity in social medial advertising.

Social media advertising can be very efficient; all you have to do is to do the right ways.